Mallabia possesses a marked rural character. The town is surrounded by green fields and slopes which ascend to sizeable mountains; the large number of farmhouses dotting the countryside make up a scenery typical of the Basque Country.
Numerous rural neighbourhoods exist in the surrounding area, accompanied by a host of chapels, many of which still welcome congregations made up of locals and visitors for the processions which are celebrated to commemorate festivities.
Rural sports are one of the attractions of Mallabia: the ox-trials, stone-lifting, etc. are quite spectacular and particularly important during the festivities of the patron saint in August.